I’m not mocking (I can’t mock anyone’s desire to disconnect; I sometimes anxiously look for my phone while actually holding my phone). I’m just interested that the 90s have become so aspirational. There’s also a social media trend doing the rounds that asks: “Mum (or Dad), what were you like in the 90s?”, prompting gen Xers from Snoop Dogg to Drew Barrymore, Jamie Oliver and countless civilians to post photo montages of a time when they were cool, free and unworried by their cholesterol.